Eating habits of today’s society are influenced by the large variety of supply, the demand for quality and food safety as well as by the increasing demand for food adapted to modern life and the new systems of family organization -such as precooked meals.

The current framework is characterized by:

• Greater competition among producers.

• High minimum quality threshold required.

• Increasing need for innovation in products.

Innovation in the food industry has a growing role in the competitive balance.

Innovation in the food industry has a growing role in the competitive balance.

In recent years all successful products in the market share one common denominator: they provide an added value to consumers at a cost adapted to their reality.

Ask yourself the following questions: Is your company able to use the technological resources needed to monitor and give immediate response to the demands and trends of a constantly changing society? Does your company really have a team capable of carrying out this function successfully? What other resources are boasted if the technological solutions for your products are performed by an external agent that you may hire?